The booking & league system built exclusively for axe throwing venues.
This isn't a feature list. This is a straightforward look at how Blade helps axe throwing venues make more money, waste less time, and run a tighter operation.
The Problem
Running an axe house means managing a lot of moving parts: lane schedules, walk-ins vs. reservations, coaching sessions, league nights, safety compliance, and somehow growing the business on top of all that.
Most tools are generic booking platforms that don't understand your business: you have a fixed number of lanes, a limited number of hours, and staff on the clock whether those lanes are full or empty.
Zero risk. Zero cost to you.
Blade is completely free for your business. The only cost is a 6% booking fee charged to the customer, not you. No setup fees. No monthly fees. No hidden costs.
Founder support is free, too. We're building this together.
Or email us at support@iox.llc — we'll set everything up together.
01
Making
More.
From what you already have.
Fill Empty Lanes Automatically
The Happy Hour engine watches your schedule and automatically discounts time slots that aren't selling. If you've got coaches on-site and lanes sitting empty, that's money walking out the door.
Happy Hour kicks in during a window you define and rotates discounted deals on unsold slots. You control the discount amount, how many deals run, and which lanes are eligible. It runs on autopilot once configured.
Get People to Book Early
Plan & Save gives customers a reason to book further in advance. Set up tiers—book 7 days out and save 5%, 14 days out for 10%—and the discount applies automatically at checkout. This fills your calendar earlier so you can plan staffing.
Price Lanes Based on Demand
The dynamic pricing system adjusts prices based on real factors: day of the week, time of day, how far in advance someone is booking, and how full the slot is. Weekend evenings carry a premium. Tuesday afternoons drop to attract bookings. You set the guardrails, and the system does the math.
Walk-Ins and Reservations, Together
Most axe houses get a mix of booked and walk-in traffic. Blade handles both seamlessly—reserved lanes are protected, but open lanes show as available for walk-ins on your front desk dashboard. No double-booking, no confusion.
Don't Lose the Sale When You're Full
When a time slot is booked up, Blade offers a waitlist. If a spot opens, they get notified automatically by email or text. Instead of a dead end, you've captured a potential customer.
02
Leagues &
Competition.
Where casual throwers become regulars.
Full League Management
Run competitive leagues with full season management: registration periods, team creation, match scheduling, standings, win/loss tracking, and playoff brackets. Support for entry fees and prize pools.
Leagues drive consistent weekly traffic and turn casual throwers into committed regulars who show up every week.
Tournament System
Host tournaments with multiple format options: single elimination, double elimination, round robin, and Swiss. Handle registration, seeding, bracket generation, match scheduling, and results—all from one system. Tournaments fill your venue and create buzz.
Digital Scoring & Stats
Digital scorekeeping tracks every throw: score, accuracy, bullseyes, and clutch hits. Players build a history across sessions. Coaches enter scores during live sessions and the system ranks throwers automatically. Support for WATL, IATF, and custom house rules.
Leaderboards & Venue Displays
Public leaderboards rank throwers by score, accuracy, and bullseye count. Filter by lane, game type, or time period. Display on TVs in your venue with the venue display system—showing who's throwing, who's up next, today's best scores, and recent results. It builds excitement and gives your venue a professional, high-tech feel.
03
Lifetime
Value.
Getting more revenue per customer.
Post-Session Revenue Multiplier
After a session ends, Blade automatically sends a follow-up email that includes their scores and photos, a link to leave a review, a link for digital tipping directly to their coach, and an unlockable promo code.
That single email turns every completed session into a chance for a review, a tip, a rebooking, or all three.
Memberships and Passes
Offer recurring memberships with perks like booking discounts, free throws per month, and priority lane reservations. This creates predictable monthly revenue.
For customers who aren't ready for a subscription, activity passes work like a punch card—buy 5 sessions at a discount, locking in repeat business.
Upsells & Digital Tipping
Attach add-ons to any lane—food and drink packages, photo packages, birthday party decorations, or premium lane upgrades. These show up during checkout and add revenue without extra work.
Digital tipping gives customers a frictionless way to tip via the post-session email. Tips process through your existing account and track per staff member.
Loyalty & Referrals
Each customer gets a shareable referral link. When someone books through it, both parties are rewarded. A built-in loyalty program rewards repeat customers with points on every booking, entirely controlled by your earn rates.
04
Killing
Busywork.
Operations that run themselves.
Scheduling That Runs Itself (FlexTime)
Define operating hours, session duration, and buffer time, and the system generates every possible slot automatically.
FlexTime intelligently manages which slots customers see. Instead of showing 20 empty slots on a slow day, it clusters available slots around existing bookings. This naturally consolidates your schedule so you're not running one session at 10am and the next at 4pm with coaches sitting idle.
Front Desk & Coach Tools
The front desk dashboard gives arrival staff everything on one screen: who's arriving, waiver status, check-ins, walk-in creation, and fast staff switching with optional PIN security.
Coaches get a dedicated screen with live session management: start/pause timers, track scores, record accuracy and bullseyes, and manage different game types. No more whiteboards.
Digital Waivers & Kiosks
Customers sign waivers digitally before they arrive via email. Supports minors with guardian co-signatures. Set up a lobby tablet as a Self-Service Kiosk so customers can check themselves in during busy periods.
Automated Reminders & Staffing
Blade sends 24-hour email and 2-hour text reminders automatically, slashing no-shows. Build staff schedules with a visual weekly calendar, assign roles, manage time-off requests, and let staff export to iCal/Google Calendar.
05
Built for
Growth.
Your brand, your data, your money.
Your Money, Your Account
Blade uses Stripe Connect (or Square). Payments go directly to your account. You're not waiting for a platform to release your funds. Set multiple tax rates, accept cards online, or allow pay-in-store.
We Build Your Site — For Free
Don't have a website? No problem. Blade auto-generates a full booking site for your business at no cost. It's yours to use as-is or as a starting point.
Already have a site you love? Drop a single line of code to embed booking widgets seamlessly into your existing website. Either way, your customers get a polished booking experience.
Understanding Your Business
See net revenue, booking count, and average value at a glance. The conversion funnel shows exactly where you're losing potential customers in the checkout flow. Deep integration with Google Analytics (GA4) provides full ecommerce tracking events.
Multi-Location & APIs
Operating more than one venue? Blade handles multiple locations under one account. Need custom integrations? We provide a REST API and real-time Webhooks to feed data into your CRM or Slack.
What This Means In Practice
Your biggest cost is staff time.
FlexTime clusters bookings. Happy Hour fills gaps when staff are already on-site. Digital waivers and kiosks mean fewer front desk hours.
Your biggest constraint is lane availability.
Dynamic pricing extracts max revenue from high-demand slots. Waitlists capture overflow. Plan & Save fills the calendar early.
Your biggest growth lever is competitive play.
Leagues and tournaments drive consistent weekly traffic. Leaderboards, achievements, and stats give people a reason to come back and improve.
Your biggest drain is manual operation.
Automated scheduling, reminders, digital scoring, and a dedicated coach dashboard ensure your team spends time coaching, not doing admin.
Every feature. On or off.
Every feature you've read about can be turned on or off at any time, for free. Blade is built around your business needs—not the other way around. Use what helps. Ignore what doesn't. There is no extra charge for any of it.
Why Founders Matter
As a founder, the platform is built to your business needs. You tell us what works, what doesn't, and what's missing. We build it.
We need our founders to be successful. The only path to growth for us is word-of-mouth. When we make an actual difference to your business's success, not only do we grow—we've gained another voice telling other owners what Blade did for them.
Your success is our business model.
The Math
What You Pay
Included for IOX Founders (our initial clients).
What Your Customer Pays
That's it. The 6% booking fee is charged to the customer at checkout. You keep 100% of your ticket price. There is no cost to your business whatsoever.