Classical Music Meets Modern Design

Music Academy of the West was going through changes when we first met them. The brand was going to be refreshed and the direction needed to be accompanied by a new web design. We worked with their team to take the 100’s of pages of content and move them to a more usable platform (WordPress). Once we had our content, we then custom-built new user experiences and purchase flows to better support their patron habits.

With a new foundation for the web experience and branding, we now had the opportunity to fine-tune the marketing efforts. Together, we built an SMS platform, DotDigital Integrations, and transactional email experiences like wishlisting while events are in an early access state.